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Felixir is a Melbourne based wine importer, wholesaler and agent. Drawing on 15 years in fine wine retail, founder Felix Riley was convinced of the increasing popularity of dry rosé and established Felixir in 2013 to focus on finding great examples of the style.

Selections are rounded out with interesting, personality driven reds and whites from Southern France and beyond, supported by a clutch of high quality small Australian and New Zealand producers. A common factor is delicious wines from slight left field, representing excellent value whatever their price point, reflecting the places and personalities behind them.